SEO experts in Calgary Alberta
Top Ways to do SEO Yourself
As the world keeps becoming digitally advanced day by day, there is a constant need to understand the importance of making your business more visible to the relevant audience. ‘Making it visible’ clearly remind us of the term ‘SEO’ or Search Engine Optimization. Although it is not in any way near to advertising, it may still cost you some time and money. If you are financially strong, hiring an SEO agency or consultant is preferably a good option to save you some time, so you can invest it in some other business-related chores. But in case if you are short on money, you can do it yourself by keeping a few helpful tips about SEO in mind.
The consumers of today live in a digital world and fully realize the significance of Internet and its importance in their shopping experience. It does not matter if they prefer online shopping or buying items in person, knowing about the product or service through the Internet is crucial. Businesses that do not invest in SEO miss out the opportunities they could have attained through this. At first look, it may seem a pretty easy concept to understand but there are a lot of factors which influence the results. Usually, businesses hesitate before stepping into this as it may take time to see real results. But if it turns out to be positive experience, then it would be a great addition for your business.
The process involves natural or organic results affecting the online visibility of a website or a web page in a web search engine is known as Search Engine Optimization. A higher ranked website in search result lists get the most clicks. These clicks by visitors become leads and can be converted to potential customers. This process needs continuous maintenance, testing and monitoring. Its primary function is to exhibit the value of your business to the search engines. When your value is demonstrated properly to these search engines, your site will be ranked higher for queries searched by customer relevant to your content.
You need patience and a lot of time to succeed in SEO – it is not an overnight phenomenon. This is because of constant changes in Google’s algorithms. Just work on it and you will see results gradually. A few important components of an effective SEO plan are a strategy to achieve the realistic goals, budget and tactics, demonstrated keyword research that examines capacity, social media, competition and relevance; website optimization that abides by SEO best practices, marketing of content, directory listings, etc.
Understand the main principles of SEO
Search engine optimization describes a strategy that incorporates nearly every feature of site building and content development. Doing it effectually, does not only create an exceptional user experience, but also build their trust in your business. Link building, anchor text, keyword density, Alt text, SEO-friendly URLs, on-page SEO, title tags, meta-description are the main principles you need to focus on.
How search engine optimization works
In SEO, you use certain specific keywords which you have searched through any keyword tool and use them in the content written for your targeted audience. When audience search for such keywords Google tend to show result on the basis of ranking each and every website got. Content with good quality and relevancy gets the Google’s attention and they rank your page. The more relevant keywords you use the more helpful it will be in ranking you high on Google search engine.
Tips for implanting SEO
- Master Keyword Research
Keyword research is the thing that you will need to focus on as without mastering this art you cannot survive in the digital world. It seems pretty easy to assume that you know all about your customers, but that’s not true. Your knowledge is limited to what you have experienced or what you have seen happening around you.
However, you can start searching for most common keywords used for that particular product or services and which are more beneficial for your business. Keywords research helps you to better understand the common words or phrases that customers use to find that particular product or service. Google Keyword Planner which was formerly known as Google Keyword Tool is the best option to start with if you are going to do it yourself. To get the most useful data and results from it, you will need an active Google AdWords account. In order to open this account simply follow these steps:
- Access Google AdWords, enter your email address and your website.
- Login to your Google AdWords account.
- Next, at the top corner, you will see the toolbar. Simply click on Wrench Icon it will lead you to different options to select from. You will find ‘Keyword Planner’ option there.
- By Clicking ‘Keyword Planner’ you will see two tools. One is ‘Find new Keyword’ and the other one is ‘Get metrics and forecasts for your keyword’. These two tools are enough for SEO keyword Research to generate many effective keywords for your business.
There are so many other options to select from if you are not interested in Google AdWords, Übersuggest is one of them. Übersuggest is free and uses Google autocomplete to produce effective keywords.
- Analyze your competitor’s strategies:
If you wish to be in top searches for the products or services you are offering then you must understand your competitors. Do detailed research about what they are doing, and what strategies they follow. Observe their content structure and website features and note down what you need to work on for your own site. Also, social media accounts and other forums give a proper view of what they are doing best. Once you observe all these things, just list them down and start working on that. It will give you the idea what type of keywords you need to use to make it more effective for your website.
- Website planning
After analyzing your competitor’s strategies, you can now start planning your website features and content. Or if you have to make alterations, then try to do it in a more effective manner than your competitors. Use such keywords which are most commonly used by customers to find the product. Make a list of things you need to add and include your higher and medium priority keywords with their corresponding web pages. Your research keywords must be included strategically in your content. You should also include long-tail keywords as most of the customers search with the help of these generic and specific keywords.
- Site optimizing
To improve the user experience you should optimize your website. Make it mobile friendly to be precise as day by day, increase in usage of mobile devices leads to more searches through mobile sites. Your site’s mobile version and desktop version should consist of same structure to make it easy for users to understand your site. More effective user experience more chances to succeed in your SEO plan.
Search Engine Optimization ( Calgary SEO ) is easily the most effective way to attract new clients towards your business. By implementing a well-guided strategy, you can make sure that targeted online traffic is being driven directly to you, instead of your competitors.
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— MRC SEO Consulting (@MRCSEO) November 21, 2018